Google Ads Conversion Tracking Tutorial by Mithun
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Hi friends! Google Ad expert Mithun here. I would love to share something that really interesting, and could be more beneficial when you have to advertise on Google. Yes, Today I’m gonna let you know about Google ad conversion tracking. Before starting my tutorial let’s know…
What is Google Ads Conversion?
A lot of people thinking when an internet user bought a product from a website this is a conversion in Google ads. but they are wrong! cause an ad conversion depending on his campaign goal. for e-commerce industry
Setting up Google Ads conversion tracking is essential to measure the effectiveness of your advertising campaigns and optimize for better results. To do this, follow these steps:
Sign in to Google Ads: Go to ads.google.com and sign in to your Google Ads account. If you don’t have an account, you’ll need to create one.
Access Conversion Tracking: Once you’re logged in, click on the “Tools & Settings” icon (wrench icon) in the upper right corner, and then select “Conversions” under the Measurement section.
Choose a Conversion Action: On the “Conversions” page, click the blue “+” button to create a new conversion action. You can choose from various options like website, app, phone calls, and import conversions. For most cases, select “Website.”
Select a Conversion Category: Choose the appropriate category that best describes your conversion action. For example, if it’s a lead generation form submission, select “Lead.”
Set Up Conversion Tracking:
Name your Conversion: Give your conversion action a name that makes it easily identifiable, such as “Contact Form Submission” or “Purchase.” b. Choose the Value: If your conversion has a specific value, enable the option and choose how you want to assign the value (e.g., based on a static value or the actual value passed from your website). c. Count: Choose whether you want to count “Every” conversion or “One” conversion per user. d. Conversion Window: Set the conversion window to determine how long after a click your conversions should be recorded. e. Include in “Conversions”: Select whether to include this conversion in the “Conversions” column for your campaigns. f. Attribution Model: Choose the attribution model that best aligns with your conversion tracking needs. The default is usually “Data-driven” or “Last Click.”
Install the Tracking Tag: After setting up your conversion action, you’ll be provided with the conversion tracking tag or code snippet. This is what you’ll need to add to your website to track conversions. There are two options to add the tag:
Website Tag: The Global Site Tag (gtag.js) is a single snippet that handles multiple Google products, including Ads conversion tracking. Place this tag on all the pages of your website, preferably in the header section. b. Event Snippet: Alternatively, you can use event snippets to track specific actions on your website (e.g., form submissions, button clicks). Add the event snippet on the specific page where the conversion happens.
Verify the Tag Installation: After adding the tracking tag, it’s essential to verify that it’s working correctly. Google Ads provides a “Tag Assistant” Chrome extension that you can use to check if the tag is firing correctly on your website.
Complete the Setup: Once the tag is verified, go back to your Google Ads account and click “Done” to complete the setup.
Remember to test the conversion tracking thoroughly to ensure accuracy and reliability. With conversion tracking in place, you’ll have valuable data to measure campaign performance, optimize bids, and make data-driven decisions to improve your Google Ads campaigns.
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