Are you looking for Facebook Conversion API service?

Get Perfect CAPI meta pixel events measurement

freelance digital marketing

This is Data-Driven Marketer Mithun Miah

As I know you have to set up your ad conversion tracking, re-marketing tag, or social pixel installation.

I offer a reliable Google Tag Manager job at a low-cost.

I am a professional online marketer, have 5 years+ experience. I’ld like you let you know that I work in Fiverr, Upwork and other freelancer marketplaces, and I have been work with various country’s clients. also, I have done 150+ web analytics setup jobs. Moreover, I have deep expertise in Google Ads, Facebook Ads, Google Analytics 4, Google Tag Manager, Search Engine Optimization (SEO), and Google My Business management.

What do I do for You?

google tag manager specialist

What do I do for Facebook Conversion API?

  • I will Install the Google Tag Manager (GTM) code (global site tag) in your Website backend.
  • Configure Google Analytics 4 property (GA4) to Google Tag Manager (GTM).
  • Install Google Ads Conversion Tracking Tag with Google Tag Manager (GTM).
  • Configure conversion linker tag into Google Tag Manager.
  • Set up Social Media Pixel Tracking with GTM.
  • Set up web event-based Tag, Trigger, and Variable in GTM.

Most popular facebook conversion API events:

Standard web events in GTM:

  1. Page view 
  2. Add to cart
  3. Checkout
  4. Purchase
  5. Form submit
  6. Sign up
  7. Phone call

Custom web events in GTM:

  • Outbound link click
  • Text click
  • Button click


Why is facebook conversion API?

facebook conversion api pixel

As of my last update in September 2021, the Facebook Conversion API (formerly known as the Facebook Server-Side API) is a tool provided by Facebook to help advertisers track and measure conversions that occur on their websites or mobile apps. It serves as a complement to the traditional Facebook Pixel, which is a piece of code placed on a website to track user interactions and conversions.

Facebook Conversion API is useful for several reasons:

Enhanced tracking accuracy:

The Conversion API can provide more accurate data on conversions, especially in cases where browser-based tracking methods like cookies may be limited or blocked due to privacy settings or ad blockers.

Improved data integrity:

By sending conversion events directly from the server to Facebook’s servers, it reduces the risk of data loss that may occur due to browser-related issues or device limitations.

Protecting user privacy:

In an era where user privacy concerns are prominent, the Conversion API offers an alternative to browser-based tracking, helping advertisers comply with data privacy regulations and giving users more control over their data.

Attribution model of FB conversion API (CAPI) pixel:

The Conversion API allows advertisers to pass additional metadata about the conversions, enabling more advanced attribution modeling and data analysis

Server-side tracking:

For transactions or conversions that occur on the server-side (e.g., backend systems, payment gateways), the Conversion API enables advertisers to track those events, which may not be possible with standard browser-based tracking.

Resilience to ad blockers:

Since the Conversion API does not rely on client-side elements like cookies or pixels, it can bypass ad blockers that might otherwise prevent tracking.

Cross-device tracking:

The Conversion API can help track conversions across different devices and browsers, providing a more comprehensive view of user interactions with an ad campaign.

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