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Get Perfect CAPI meta pixel events measurement
This is Data-Driven Marketer Mithun Miah
I am a professional online marketer, have 5 years+ experience. I’ld like you let you know that I work in Fiverr, Upwork and other freelancer marketplaces, and I have been work with various country’s clients. also, I have done 150+ web analytics setup jobs. Moreover, I have deep expertise in Google Ads, Facebook Ads, Google Analytics 4, Google Tag Manager, Search Engine Optimization (SEO), and Google My Business management.
What do I do for You?
What do I do for Facebook Conversion API?
- I will Install the Google Tag Manager (GTM) code (global site tag) in your Website backend.
- Configure Google Analytics 4 property (GA4) to Google Tag Manager (GTM).
- Install Google Ads Conversion Tracking Tag with Google Tag Manager (GTM).
- Configure conversion linker tag into Google Tag Manager.
- Set up Social Media Pixel Tracking with GTM.
- Set up web event-based Tag, Trigger, and Variable in GTM.
Most popular facebook conversion API events:
Standard web events in GTM:
- Page view
- Add to cart
- Form submit
- Sign up
- Phone call
Custom web events in GTM:
- Outbound link click
- Text click
- Button click
Why is facebook conversion API?
As of my last update in September 2021, the Facebook Conversion API (formerly known as the Facebook Server-Side API) is a tool provided by Facebook to help advertisers track and measure conversions that occur on their websites or mobile apps. It serves as a complement to the traditional Facebook Pixel, which is a piece of code placed on a website to track user interactions and conversions.
Facebook Conversion API is useful for several reasons:
Enhanced tracking accuracy:
The Conversion API can provide more accurate data on conversions, especially in cases where browser-based tracking methods like cookies may be limited or blocked due to privacy settings or ad blockers.
Improved data integrity:
By sending conversion events directly from the server to Facebook’s servers, it reduces the risk of data loss that may occur due to browser-related issues or device limitations.
Protecting user privacy:
In an era where user privacy concerns are prominent, the Conversion API offers an alternative to browser-based tracking, helping advertisers comply with data privacy regulations and giving users more control over their data.
Attribution model of FB conversion API (CAPI) pixel:
The Conversion API allows advertisers to pass additional metadata about the conversions, enabling more advanced attribution modeling and data analysis
For transactions or conversions that occur on the server-side (e.g., backend systems, payment gateways), the Conversion API enables advertisers to track those events, which may not be possible with standard browser-based tracking.
Resilience to ad blockers:
Since the Conversion API does not rely on client-side elements like cookies or pixels, it can bypass ad blockers that might otherwise prevent tracking.
The Conversion API can help track conversions across different devices and browsers, providing a more comprehensive view of user interactions with an ad campaign.