google ads conversion tracking with gtm

How to set up Google Ads conversion Tracking

Google Ads Conversion Tracking Tutorial by Mithun

google ads conversion tracking

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Hi friends! Google Ad expert Mithun here. I would love to share something that really interesting, and could be more beneficial when you have to advertise on Google. Yes, Today I’m gonna let you know about Google ad conversion tracking. Before starting my tutorial let’s know…

What is Google Ads Conversion?

A lot of people thinking when an internet user bought a product from a website this is a conversion in Google ads. but they are wrong! cause an ad conversion depending on his campaign goal. for e-commerce industry

Setting up Google Ads conversion tracking is essential to measure the effectiveness of your advertising campaigns and optimize for better results. To do this, follow these steps:

Sign in to Google Ads: Go to and sign in to your Google Ads account. If you don’t have an account, you’ll need to create one.

Access Conversion Tracking: Once you’re logged in, click on the “Tools & Settings” icon (wrench icon) in the upper right corner, and then select “Conversions” under the Measurement section.

Choose a Conversion Action: On the “Conversions” page, click the blue “+” button to create a new conversion action. You can choose from various options like website, app, phone calls, and import conversions. For most cases, select “Website.”

Select a Conversion Category: Choose the appropriate category that best describes your conversion action. For example, if it’s a lead generation form submission, select “Lead.”

Set Up Conversion Tracking:

Name your Conversion: Give your conversion action a name that makes it easily identifiable, such as “Contact Form Submission” or “Purchase.” b. Choose the Value: If your conversion has a specific value, enable the option and choose how you want to assign the value (e.g., based on a static value or the actual value passed from your website). c. Count: Choose whether you want to count “Every” conversion or “One” conversion per user. d. Conversion Window: Set the conversion window to determine how long after a click your conversions should be recorded. e. Include in “Conversions”: Select whether to include this conversion in the “Conversions” column for your campaigns. f. Attribution Model: Choose the attribution model that best aligns with your conversion tracking needs. The default is usually “Data-driven” or “Last Click.”

Install the Tracking Tag: After setting up your conversion action, you’ll be provided with the conversion tracking tag or code snippet. This is what you’ll need to add to your website to track conversions. There are two options to add the tag:

Website Tag: The Global Site Tag (gtag.js) is a single snippet that handles multiple Google products, including Ads conversion tracking. Place this tag on all the pages of your website, preferably in the header section. b. Event Snippet: Alternatively, you can use event snippets to track specific actions on your website (e.g., form submissions, button clicks). Add the event snippet on the specific page where the conversion happens.

Verify the Tag Installation: After adding the tracking tag, it’s essential to verify that it’s working correctly. Google Ads provides a “Tag Assistant” Chrome extension that you can use to check if the tag is firing correctly on your website.

Complete the Setup: Once the tag is verified, go back to your Google Ads account and click “Done” to complete the setup.

Remember to test the conversion tracking thoroughly to ensure accuracy and reliability. With conversion tracking in place, you’ll have valuable data to measure campaign performance, optimize bids, and make data-driven decisions to improve your Google Ads campaigns.


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why do you setup Google Tag Manager?

Should I set up Google Tag Manager?

google tag manager setup

Hi there, Mithun here! in this webpage, I’m gonna share some things about Google tag manager. I’m an experienced data-driven digital marketer. have 5 years+ experience, and I have been worked/working for online marketing with global clients.

if needed any help {contact me}

here are some benefits to set up Google Tag Manager

Setting up Google Tag Manager (GTM) can be highly beneficial for most businesses and website owners. However, whether you should set it up depends on your specific needs and circumstances. Here are some factors to consider when deciding whether to implement Google Tag Manager:

The Complexity of Tracking Uses Google Tag Manager:

If your website requires tracking multiple events, conversions, or interactions, Google Tag Manager can streamline the process. It allows you to manage all your tags and tracking codes from a single interface, making it easier to implement and maintain.

Flexibility and Agility:

GTM offers a high level of flexibility and agility when it comes to adding, modifying, or removing tags. It empowers non-technical users to implement tracking codes without relying on developers, reducing the time and resources needed for implementation.

Enhanced Data Accuracy:

Using GTM can improve data accuracy by minimizing human errors in the implementation of tracking codes. The built-in preview and debugging tools help ensure tags are firing correctly, leading to more reliable data.

Reduced Website Load Times:

With GTM, you can implement asynchronous tag loading, which can improve website loading speed. This is crucial for providing a positive user experience and may indirectly impact your search engine rankings.

Cross-Domain Tracking in GTM:

If you have multiple websites or platforms that need to be tracked together, GTM makes cross-domain tracking easier to implement.

Collaboration and Control:

GTM allows multiple team members to collaborate on tag implementation while maintaining version control. It offers an audit trail of changes, making it easier to track who made specific modifications.


Once GTM is set up, adding or updating tags in the future becomes more straightforward. This future-proofs your website for any potential changes in tracking requirements or marketing tools.

Learning Curve:

While GTM simplifies tag management, it does have a learning curve. If you or your team are not familiar with GTM, some initial time and effort will be required to understand and set it up correctly.

In most cases, setting up Google Tag Manager is a prudent choice, especially for medium to large businesses or websites with complex tracking requirements. For smaller websites or personal projects with straightforward tracking needs, the decision may not be as critical.

Before setting up GTM, consider your goals, the complexity of tracking needed, the resources available, and whether your team is willing to invest the time to learn and manage GTM effectively. If you decide to proceed, you may also choose to seek assistance from a Google Tag Manager expert to ensure a smooth and efficient implementation.


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